Brand Talk المنتج الناطق

Business model story

It is a marketing campaign based on direct promotion, which was planned and implemented for Mobily Telecom Company in the period from 2006 to 2009, respectively.

Through a direct promotional campaign that resolves the competition for the largest share of the Saudi telecom market in the Hajj season in favor of Mobily, the company cost 13 million riyals in the first year and achieved sales of no less than 25 million riyals (according to our expectations and our reading of budget publications at the end of each year) and the allocations and budget increased with the intensity of competition

Here, I want to talk about two things, which are the reason for creating a new pioneering business model, which is the Brand Talk online

The first is about the workload and the size of the work team, which exceeds 250 people as project managers, supervisors and promoters working 16 hours a day. Some of the promoters and supervisors used to take a nap on the sidewalks before continuing the work and tasks assigned to them

The second issue is about distributing the allocations for that marketing campaign, which is a direct promotional campaign

(Rental fees for communication sites with the public 2,801,000 riyals + stands 730,000 riyals + roll ups 17,600 riyals + allocations for promoters 3,199,500 riyals + materials 211,800 riyals)

Total SAR 6,959,900

Mobily also took care of additional expenses exceeding two million riyals for printing flyers and gifts such as sun umbrellas and watering cans, and one of our tasks was to distribute them

A summary of my personal notes in the speaking product model Offline

  • Large workload and team size

  • Operating expenses and wages are very high

  • High allocations to win a marketing battle and a large loss of return on investment

  • The impossibility of serving more than one client at the same time

  • Unable to invest in data

  • Big companies need to win such marketing battles

Creativity and innovation in the Brand Talk Live business model

I wanted to achieve virtually a Mobily company through an online marketing battle that depends on direct promotion and achieves better results and lower costs, and based on accumulated experiences and conducting studies and mini-experiments for several months, a creative entrepreneurial business model in the field of online marketing and direct promotion has been reached, which can serve Dozens and hundreds of companies and major brands at the same time anywhere in the world, operating within a small work team, achieving an excellent return on investment and great benefits and advantages for all parties benefiting from the service

Brand Talk Live

  • It is an automated, interactive direct promotion tool that applies the latest artificial intelligence technologies, can be fully relied upon or complement corporate strategy.

  • Its main function is to serve brands in the promotion and direct sale of their products and services through the web and smart devices, in a way of entertainment and verbal recommendation through interactive, participatory communication with people.

  • Brand Talk Live is the perfect place to build brand awareness and drive quality leads

In addition to the following values and benefits

  • Fast, effective and economical digital promotion by 80% compared to field promotion

  • Creating loyalty to the product and cleaning up the deposits stuck in people’s minds about their products

  • A system for measuring and following up the daily pulse around the clock of the consumer, the performance of the brand, and the opportunities to know the market comprehensively

  • Track brand perception and variables

  • A system for recording people's habits and views on things and improving people's comprehension

  • Collecting data that serves the objectives of marketing research, which can be relied upon in planning, managing, and correcting the course of all types of campaigns with commercial and social objectives.

  • Fast and cost-effective service that provides answers to research questions related to local, regional and international samples or selected samples.

  • The accuracy of the methods used in the promotion and survey and the quality of the service provided

Brand Talk Live

  • A medium .. interactive communication with millions of people

  • A means.. effective influence and impressions industry

  • A medium .. Accurate measurement of consumer and market pulse and variables

  • A means.. Accurate cleaning of the deposits stuck in people's minds around brands

  • Wasila .. Control and industry loyalty

لمزيد من التفاصيل

MAHER HAMDAN